My job is a constant change, the only constant. And also my private life goes along that way. It is a lifestyle. After more than two years of planning we are getting very close to start an advanced sailing center on Mallorca. We will begin by starting a winter serie with the best teams in Europe. Plus, hosting an academy for theese boats as well. This is a dream project and Mallorca makes this possible. Meantime we are also making big success with the Swedish RIB boats of AGAPI. A new way of owning is sharing. The business idea is a simple way of having a boat with good economy. It is built upon a very smart and easy booking system which every club member has on his mobilphone via an app. This is a great freedom to every boat owner.

 As I am writing this, I have left Mallorca and gone to Sweden for three days. Four years in a row we are putting energy into this annual meeting ”Friends of Excecutive” which consist of 300 General Managers. We will go sailing and mountainbiking with the best and the rest will go golfing. (I’ll get shit for this)

To be able being a great guide, instructor and coach I need to stay fit. Luckely my job keeps me in good shape but I also need to train extra. Yesterday I had an magic trail run in Sa Calobra. An 2.5h beautiful session in the mountains close to the sea. Theese moments of training inpires me and gives me new ideas. Hasta luego

Still no office since the storm took it nov 2015. Time does not go fast in Båstad.

Early morning check of our sailingevent

On the flight again Mallorca-Sweden

Epic view in the surroundings of Sa Calobra

Many manhours of work – Roman Empire

A typical signpost of Tramuntana

Medicine for your soul

Voted by many ”World most beautiful road” Sa Calobra

Happy and smart boatowner of Agapi 800

My amazing Chairman Stefan Sjölin and Felipe